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About Us:
Welcome to NewspaperCallCenter.com, also known as
Impact Marketing. Our company is comprised of Newspaper Retention Specialists.
We have extensive experience working with such companies as the New York Times
Company, the Hearst Corporation, CNHI, Dix Communications, Freedom
Communications, Gannett, Sun Times Media, Schurz Communications, Media News
Group, Lee Enterprises and more.
Since the late eighties we have set up, managed and operated call centers
for newspapers nationwide. Our expertise offers creative solutions to
challenging circulation problems, and our experience is eager to turn potential
into action by creating turn-key, innovative solutions that will instantly
increase your circulation and reduce churn.
We build on strengths and coach on achievement by using a wide variety of
consumer-benefit based training methods. We effectively and continually evaluate
functions and activities to achieve and surpass set goals. When selling your
paper, we emphasis the customer benefits, using service and content to overcome
price objections, which in turn, leads to better retention and stronger
circulation.
Specialties
We create telemarketing programs to increase circulation for newspaper of ALL
sizes. Big and small, we do them all! From the standard cold call campaigns to
hybrid or stop savers/new mover calling. We have 100% prepay campaigns that will
immediately turn your non-pay customers to EZPay/Prepaid. Our upgrades are done
at the lowest rates.
We will also create customized retention based calling programs so you can see
what is happening with your new starts, & correct issues. When you want the
highest return w/your data, call & let me EARN your business!
Each member of our team is a professional salesperson. Customer Service + Expert
Product Knowledge = Quality Starts. NewspaperCallCenter.com employees go through
extensive training on the features and benefits of YOUR newspaper in addition to
rigorous sales and customer service training. This means all operators will know
your guaranteed delivery times, your billing methods, the special sections in
your newspaper, how your paper is different from the competition, and whatever
else is necessary to represent your product in the most effective manner
possible.
Over half of the employees here at Impact are college educated intern students
from either Chico State or Butte Community college. This means they have a grade
riding on the success of your telemarketing campaign. Your newspaper is required
reading here at NewspaperCallCenter.com. Each day your account manager will read
through the online version of your paper. We feel strongly that in order to sell
your paper effectively, we must not only read it, but also know it.
We want to sell the great benefits
of your paper, and that is selling that will lead to
great retention.
Give us call, I'm confident we can do wonders for your circulation.
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